YOU can have your message in front of your customers 24/7 — 365 days a year. How?
The Women’s Journal™ is an informative and educational resource helping you showcase your business, profession or specialty with no ‘noise’ to interrupt or distract your target market — Women. (Noise is the four minutes of commercials, the thirty pages of cosmetic ads, the irrelevant layout of display ads, the internet pop-ups and row —after row of highway billboards that consumers are not expecting, don’t want or ignore.
Do we feature only women in the papers?
No, absolutely not. The Women’s Journal™ philosophy simply recognizes women as a very influential niche market. Women talk about everything, including which motorcycle to purchase, and which doctor is the best, male or female. Do YOU make Women your target market?? If you recognize this buying power then you should include it in your business growth plan.
In order for women to reach their purchasing decision, they go through an enabling process; gathering information, learning through ‘permission marketing,’* sharing (word-of-mouth or referrals) and developing trust. We provide assistance to women by providing a format of non-traditional, informative, sponsored articles, rather than just display ads. The articles empower women to make decisions and give our advertisers and contributors more effective ways to communicate continuously with their audiences. *(Permission marketing occurs when a consumer picks up a FREE copy of The Women’s Journal™ because they want to read it. As a result, that consumer (your audience) is interested because they have chosen to be.
The Women’s Journal™ is published bi-monthly (every other month), giving business owners and professionals extended and effective exposure: 24/7 — 365 days per year. It is FREE to the reader and is distributed where women live, work and play.
Readers — Are you seeing and reading about products, and services that interest you? Do you visit a particular business that you feel would benefit by educating their consumer? If yes, ask them why they don’t participate in The Women’s Journal.™ YOU have the power, use it. PLEASE feel free to pick up several copies and pass them onto your family and friends.
The Women’s Journal™ — It should be included in
your BUSINESS GROWTH PLAN.